Before you decide

Frequently asked questions from business owners

None of this requires you to know anything about technology. If your question is not here, write to us and we will answer it in ordinary words.

Frequently asked questions

What almost everyone asks us

Short answers, no technical terms. If your question is not here, write to us and we will answer in ordinary words.

What does Impulso do, in one sentence?

We check how your business shows up when someone searches for it, and we prepare the improvements for you. You approve what matters. We measure your visibility by periods, you can check your dashboard whenever you want, and every week you get a simple summary of what we checked and what changed.

How often do you review my business?

We measure your visibility each period. In your dashboard you can look at the result of the latest measurement whenever you want, and every week you receive a simple summary: what changed, what we found, what was done and what is still waiting for your authorisation. The sources we check do not all update at the same speed, so the newest number may be a few days old — we tell you how old the data you are looking at is.

What is Nora?

Nora is the digital receptionist. It answers your customers’ usual questions — opening hours, location, services, prices — using only the information you approve. When a question needs your judgement, it hands it to you.

Is Nora a person or a robot?

It is a digital assistant and we say so plainly: it is not a person. It works with the information you approve, on the channels we have actually configured with you. If anything tries to make you believe it is human, something is wrong.

Do I have to learn some software?

No. We do the work. You get a short message or report about what happened, and you decide what matters. We do not ask you to go and learn a tool.

How much does it cost?

Three monthly options: Nora only COP 399,000, Impulso COP 499,000, and Impulso + Nora COP 574,999. Prepaying lowers the price: 3 months −10%, 6 months −15%, 12 months −20%. We show you the exact total before charging.

Am I tied into a long contract?

There is no compulsory long contract. You can leave the monthly plan whenever you want; prepaying 3, 6 or 12 months is just a cheaper option if it suits you. Final details are confirmed in writing before anything is activated.

Do you guarantee more customers or first place on Google?

No, and be careful with anyone who guarantees it. What we do is check what can actually be verified, improve what is in our hands, and tell you clearly what we found. When something is an estimate, we label it as an estimate.

How do I start?

Ask for the free initial review. We look at your business and tell you what we found. If it is useful you pick a plan; if not, nothing happens and you pay nothing.

Do you publish things without my permission?

No. Your reports are private: we analyse how your business appears and we recommend changes that can improve its visibility on Google, Google Maps, Apple Maps, Bing and other channels where your customers look for businesses like yours. That publishes nothing. What does require your authorisation is changing your page, your Google Business Profile, your map or directory listings and your social media, or publishing content in your name. None of that happens without your yes.

What happens to my data and my customers’ data?

We keep what is needed to provide the service: your business details, your permissions and the record of what we did. Most of the analysis is done with public information. If we need access to an account — Google, your page or a social network, for example — we ask you for it explicitly, and we do not access bank accounts, payments, financial records or your customers’ databases. Nora only processes the enquiries and messages you ask her to handle. We do not sell your data or your customers’ data, and you can ask us to delete it when you leave.

How long until it is running?

We can start your free initial review within 1 business day. When you choose a plan, the initial setup is arranged with you and we give you the date of the first review. We do not promise dates we cannot meet.

Can I enquire if my business is in Santa Marta or Barranquilla?

We start with local businesses: workshops, hairdressers, dentists, opticians, beauty salons, shops and restaurants. If your business is different, ask anyway and we will tell you honestly whether we can help.

Impulso is a review and follow-up service. We do not guarantee search positions, customer numbers or income.